About Our Good Mornings
Good Mornings Australia: Empowering Men Through Positive Change
Hello, my name is BJ Koppl and I believe a simple smile can save someone’s life. I’m the owner of Good Mornings Australia.
We specialise in apparel with positive messages, aiming to positively impact mental health through the messaging on our products.
Our mission is to create apparel and other products with messages that spark real, meaningful conversations, measuring our success by the positive change we can help create.
An Urgent Need
Frustrated and Angry
Feeling their emotions and perspectives are not acknowledged, leading to marginalisation and unfair treatment.
Helpless and Overwhelmed
Due to legal complexities, emotional strain, and lack of support, leaving them powerless and burdened.
Lonely and Misunderstood
Feeling isolated and believing their side of the story is not valued, leading to isolation and miscommunication.
These problems have a serious cost!
The impact is profound: children losing their fathers, brothers losing brothers, and men taking their own lives. It costs a child time with their dad and a father time with his children, causing long-term emotional damage and potential suicide.
There is a solution!
My personal solution includes daily routines that invigorate and provide clarity, like getting up early, enjoying a coffee, watching the sunrise, and swimming in the ocean. Professional help also played a crucial role, allowing me to process negative emotions and find what would enable me to live another day.
Our Aim
We aim to help men feel:
Acknowledged and Valued
Men feel included and fairly treated when their emotions and perspectives are acknowledged.
Empowered and Supported
Clear guidance and emotional support empower men, reducing their burden and enhancing their control.
Connected and Understood
When men feel heard and valued, it fosters connection, effective communication, and alleviates isolation.
But Why?
I believe every emotion a man experiences is valid. Healing begins within themselves, finding a daily discipline or routine that doesn’t tie their purpose to another person. Simple actions like getting up early, avoiding alcohol before noon, going for a walk, or regularly hitting the gym can make a significant difference.
My Personal Story
Growing up in a traditional middle-class family in Sydney, I had a happy childhood. After getting married and having a child, the relationship breakdown was the hardest time of my life.
Over two years of legal battles took a significant toll on me, both financially and emotionally.
At my lowest point, I could have been one of the seven men in Australia who take their own lives each day.
I decided to fight for what I believed was right for my daughter, supported by friends and family.
Building a foundation of good legal representation, daily healthy habits, and professional emotional support made all the difference.
I listened, sought help, and accepted the support I needed, battling my lack of self-worth every step of the way. Now, I have full custody of my daughter, who is happy and emotionally healthy.
After everything, I had much to learn. I am grateful to my best friend, she taught me how to love again.

A Better Future
As a result of my journey, I am driven to empower, implore, and encourage every man to take action. A revolutionary change is desperately needed in Australian culture, focusing on men addressing and prioritising their mental health. I envision a future where men are predominantly emotionally healthy, understanding, accepting, and managing their emotions effectively, significantly reducing suicide rates.
The Good Mornings Approach
Good Mornings enhances the quality of life by combining great daily habits with apparel that carries an encouraging message, fostering genuine connections with others.
All it takes is a smile and a positive comment to change someones world for the better.
Join the Movement
Wear it, Live it, and Speak it. Join us in creating a better world and become part of a community of like-minded individuals.
Buy a product, join the community, and start speaking up. Follow us on Instagram. I strive to be the spark that ignites someone’s journey, always ready for a chat. I want to leave people feeling empowered, valued, and connected, with their emotions and perspectives acknowledged and supported, fostering inclusion, satisfaction, and mutual understanding while reducing emotional burdens.